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It’s true, if you are just now seriously contemplating having a “mobile strategy” for your marketing efforts, you are already behind the times. To put things into perspective, consider the social media revolution, which could legitimately be called the largest disruption to date in our lifetime. This is a “revolution” that has been more than a decade in the making, and yet businesses are still baffled by Twitter and remain clueless about how to leverage Facebook.

In comparison, it would be totally fitting to say that mobile is more like an exponential global avalanche. There’s no possible way to side-step this one and pray for the dust to settle. I wanted to share the infographic below from Penny Stocks Lab. Take just a few minutes to read through it and to let it sink in.

If the data and statistics in the infographic aren’t enough to blow your mind today, then ponder what all of this means and how it relates to The Internet of Things (#IoT). Now put it all together and exercise a little predictive prowess. How exactly do you need to position yourself and your marketing effort to meet your target buyer persona as they meander along the customer journey in the very near future?

*Click on the image to view it full size.

 

The State of Mobile in 2014

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This Is How Your Website Is Hurting Your Business – Infographic

April 16, 2014
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Here’s a really nice infographic from the folks over at Medical Web Experts. If re-designing your website is something that you’ve recently completed or are considering, then you know how complicated and daunting this task can be. I like this infographic because it succinctly delivers statistics about 5 key elements that can either win or […]

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63 Best Practices To Create Perfect Posts On Social Channels – Infographic

April 10, 2014
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I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical application. This one from My Clever Agency is an exception. This is […]

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Pointing The Finger on April 8th 2014: Bridget Randolph

April 8, 2014
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This whole “Pointing the Finger” idea is not entirely new here on my blog. I have highlighted many people over the years for one reason or another…usually because they were very noteworthy individuals and I wanted to draw your attention to them. Today though, I thought I’d actually name posts like these and give them […]

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Marketers, Do You Think Men and Women Behave Differently on Mobile Devices and Social Media? Bet Your Client’s Bottom Dollar On It!

April 3, 2014
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Many years ago in one of my early business ventures I had an epiphany, “we are all marketing to women…and that’s that.” This lesson impacted me and it has shaped much of my marketing career since then. I’ve preached it to whoever would listen because I believe it. About a week ago I posted a […]

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Social Media for Local Business – A Super-Comprehensive Infographic

April 1, 2014
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I wanted to get this Infographic out to you as soon as possible today. The Social Media for Local Business infographic itself is pretty incredible with just the information that it contains. The accompanying article on Business 2 Community today was one of the best and most comprehensive that I’ve seen on the topic in a very long […]

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Window To Nowhere.

September 7, 2013
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Window To Nowhere – Old brickwork on the side of a bldg. in Ellijay, GA – Posting to my blog from Pressgram #Gopressgram #Nifty50 #Georgia #DiscoverPressgram #architecture #americana #smalltown #northga #mountains #noteasytoforget

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First Post From Pressgram

September 6, 2013
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This is a test post from the Pressgram app on my phone: This is my first post from the new photo sharing app/publisher Pressgram. The app is a lot like Instagram bit it also allows you to push images to your self hosted WordPress blog or to WordPress.com. Learn more at Pressgram’s website. I personally think […]

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Social Media Can Get You Paid – Infographic

January 28, 2013
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I wanted to share this infographic with you today because I truly feel that this information is extremely important to anyone looking for work in today’s job market. The job hunting landscape has changed drastically over the past few years and it blows my mind to see how many job seekers are ignorant to these […]

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What Is Digital Marketing Anyway?

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The excellent Infographic below from the fine folks over at Pixaal.com goes a long way towards explaining this overused and misunderstood term. It would be totally appropriate, and yet totally inappropriate at the same time to simply state that Digital Marketing is a catch-all phrase that covers any type of marketing efforts that exist solely in digital […]

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