Are you looking for someone to handle all of this for you? I will build, optimize, and manage your business's entire web presence: Inbound Marketing, Content Creation, Social Media, Search Engine Optimization (SEO), and More!

As a marketer or a business owner trying to get ahead and to stay ahead, I would venture to say that one of the most challenging and frustrating parts of your digital marketing efforts is content marketing. Everyone absolutely tries their very best to produce and spread worthwhile and valuable content to their audience. Whether you are blogging, posting images on Instagram, and everywhere in between, you have likely been stumped as to what your content should be.

Making matters even worse and fueling further frustration is the fact that your content is most likely covering only one topic, product, or service. It becomes boring and mundane and extremely difficult after weeks, months, and years have passed with you forever trying to regurgitate the same old thing in a new and exciting way.

Today, let me give you a leg up. Let me open your eyes to an exciting free tool that may very well rekindle your passion and open Pandora’s Content Marketing Box. The tool is not new, but if it’s new to you then today is a banner day for you!

The tool/site is Answer The Public.

Answer The Public

The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilized sources of research for content ideas. ~ Answer The Public

The website’s own explanation says it all. Being able to aggregate and see all of the automatic suggestions by Google and Bing is a priceless resource that gives us a window into what real people are searching for surrounding a specific topic/product/service. Not only does the tool simply provide an aggregate summary, it does so in your choice of a visual image and/or plain data. And THEN…you can save the images and data and even download a SPREADSHEET!

For this article I went and ran “SEO” as my query. Below is the visual of the 187 questions I was offered in the results. (Click the image to go to the live results for “SEO” on Answer The People. The visual is dynamic and interactive…clickable, all that!)

SEO Visual

 

If you clicked through then I expect I’ve lost you to the tool at this point and this is a very good thing. If you are still here reading, I’m done. Go play with the tool and let your mind soar with the possibilities! I honestly do hope that you found some inspiration here today and that this information helps you with your content marketing and SEO efforts.

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I got an email alert from Small Business Trends this morning and it was very timely for me. Now, more than ever, Instagram has become a tremendously valuable tool for small businesses. I manage Instagram for most of my clients and I utilize Instagram for myself. You can visit my Instagram and see for yourself how I have set it up…my profile speaks about my business and I link here to my blog in my profile. All the while though, I’m only posting pics related to living in the North Georgia Mountains. It is sort of a disconnect, but my use of Instagram has always been personal and has always been about connecting with others who love North Georgia and mountain living. Nonetheless, Instagram drives traffic and attention to my website and people are very aware of what it is that I offer to the world.

Social media drives over half of my traffic here. And of those social channels, Instagram alone is responsible for HALF of my social media traffic:

Instagram Analytics

My clients enjoy similar results. Several of my small business clients have recognized a very real and tangible increase in revenue from our utilization of Instagram as a marketing channel. So how does this apply to you, how can you get involved and reap the rewards that Instagram as a marketing channel has to offer for your own business? The simple answer is to be there. Have an Instagram account for your business, and use it wisely.

Today I have included the Infographic below for you to have a look at. It is very succinct but it provides a fairly easy to follow summary and explores most of the best practices for small businesses hoping to grow their business using Instagram. I hope that it helps to boost your confidence and it helps you to get started using Instagram for your own business. If you need more information or you want to explore the ways that I might be able to assist you with your marketing efforts, you can always contact me.

 

2018 Instagram for Small Business Infographic

 

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SEO: 2018 Meta Description Guide – Google Now Allows 320 Characters

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I am not attempting to be a trend-setter or follow any new “best practices” here today for myself…but I will tell you that today is the first time here or anywhere I have written a meta description 320 characters long. You can take that for what it’s worth, but know that this is more of […]

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More Than 12 New Things Google Wants To Tell You About SEO

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Last week Google updated it’s “Search Engine Optimization (SEO) Starter Guide” (Link to the new guide below) for the first time in 7 years…SEVEN YEARS! The guide has been the most relied upon resource on the web for anyone interested in optimizing their website to perform better in the Search Engine Results Pages (SERPs). Is […]

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So You Want To Rank On Google…Page One You Say?

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I wanted to share this infographic with you today that I found on the CJG Digital Marketing blog. I still say, that even after all of this time, and with all that has advanced in technology and the smartest search engine algorithms ever…that you MUST create content if your SEO and your ranking on Search Engine […]

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Reach Out And Aggravate EVERYBODY That You Know…Just This Once

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You’ve heard that email marketing works. In all likelihood, you yourself have purchased products or services as a direct result of email marketing. You’ve probably had that “Subscribe To My Newsletter” form on your site for years…and you have probably collected half a dozen email addresses. Sound about right? You are not alone. I cannot count how […]

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2017 Digital Marketing Trends and Statistics – Internet, Mobile, and Social Media Usage

2017 Digital Marketing Trends

This year, as in years past, We Are Social collaborated with Hootsuite to deliver their annual report on digital trends by highlighting the internet itself, mobile usage/global adoption, and the use of social media. While some of the statistics are quite predictable, some of the numbers are alarming. For example, consider the implications, especially if you are into digital marketing, that mobile […]

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Happy 4th of July

Wishing you all a safe and happy 4th of July! “I am well aware of the toil and blood and treasure it will cost us to maintain this declaration, and support and defend these states. Yet through all the gloom I see the rays of ravishing light and glory. I can see that the end […]

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I’ll Be On A Panel At Atlanta Tech Village Today, 6/23/14

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My friend Jacqui Chew from iFUSION  asked me to sit on a panel a while back, and I happily accepted. Jacqui is a phenomenal mind and a respected fixture in the Atlanta startup culture…and I’m always happy to help out a friend. The panel will be myself, Stacy Williams, CEO of Prominent Placement, and Matt Konigsmark, Vice President […]

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An Informative Digital Marketing Road-Map Infographic

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Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the curve! Not so much these days, as I’m sure you are aware. […]

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