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	<title>Comments on: The Knows Have It</title>
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		<title>By: James Ball</title>
		<link>http://noteasytoforget.com/2009/11/the-knows-have-it/comment-page-1/#comment-50</link>
		<dc:creator>James Ball</dc:creator>
		<pubDate>Wed, 04 Nov 2009 01:42:20 +0000</pubDate>
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		<description>I&#039;m always glad when I see that you&#039;ve stopped in Heather. I hope that you continue to visit, and that you find some things that you can take away. I look forward to seeing your blog grow to be everything that you want it to be! </description>
		<content:encoded><![CDATA[<p>I&#039;m always glad when I see that you&#039;ve stopped in Heather. I hope that you continue to visit, and that you find some things that you can take away. I look forward to seeing your blog grow to be everything that you want it to be!</p>
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		<title>By: Heather</title>
		<link>http://noteasytoforget.com/2009/11/the-knows-have-it/comment-page-1/#comment-49</link>
		<dc:creator>Heather</dc:creator>
		<pubDate>Wed, 04 Nov 2009 00:10:17 +0000</pubDate>
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		<description>You are way smarter than I will ever be about this stuff...but I am learning from you!  </description>
		<content:encoded><![CDATA[<p>You are way smarter than I will ever be about this stuff&#8230;but I am learning from you!</p>
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		<title>By: James Ball</title>
		<link>http://noteasytoforget.com/2009/11/the-knows-have-it/comment-page-1/#comment-48</link>
		<dc:creator>James Ball</dc:creator>
		<pubDate>Tue, 03 Nov 2009 18:29:51 +0000</pubDate>
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		<description>Thank you for your insight Malcom. I appreciate you bringing up tactfulness and determined focus. Two key ingredients to a well thought out plan indeed! </description>
		<content:encoded><![CDATA[<p>Thank you for your insight Malcom. I appreciate you bringing up tactfulness and determined focus. Two key ingredients to a well thought out plan indeed!</p>
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		<title>By: Malcolm R. Campbell</title>
		<link>http://noteasytoforget.com/2009/11/the-knows-have-it/comment-page-1/#comment-47</link>
		<dc:creator>Malcolm R. Campbell</dc:creator>
		<pubDate>Tue, 03 Nov 2009 17:23:00 +0000</pubDate>
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		<description>Being oneself (whether as an individual or a nonprofit) in social media can be difficult. A writer, for example, goes to MySpace, Twitter and Facebook basically to sell books. But, he can&#039;t do that directly or people will see him as simply and advertisement, or--horrors--SPAM. So he realizes he has to provide value; that is, to find what readers want and then find a way to provide it. This means finding fads and trending topics that are interesting enough to draw people to one&#039;s website, profile page, and tweets so that once they&#039;re there they&#039;ll (hopefully) buy a book. But as you said, one can get lost. One can follow the trending and the new happy games and the light-weigh talk to such a great  extent that he&#039;s just killing time rather than increasing his Internet presence in a way that impacts sales. I can see how the staff of an association or a museum might also fall victim to the same lures and forget their mission statements and the real reasons they&#039;re trying to make friends on the Internet. 
 
Great post. 
 
Malcolm </description>
		<content:encoded><![CDATA[<p>Being oneself (whether as an individual or a nonprofit) in social media can be difficult. A writer, for example, goes to MySpace, Twitter and Facebook basically to sell books. But, he can&#039;t do that directly or people will see him as simply and advertisement, or&#8211;horrors&#8211;SPAM. So he realizes he has to provide value; that is, to find what readers want and then find a way to provide it. This means finding fads and trending topics that are interesting enough to draw people to one&#039;s website, profile page, and tweets so that once they&#039;re there they&#039;ll (hopefully) buy a book. But as you said, one can get lost. One can follow the trending and the new happy games and the light-weigh talk to such a great  extent that he&#039;s just killing time rather than increasing his Internet presence in a way that impacts sales. I can see how the staff of an association or a museum might also fall victim to the same lures and forget their mission statements and the real reasons they&#039;re trying to make friends on the Internet. </p>
<p>Great post. </p>
<p>Malcolm</p>
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