Comments on: Learning Social Media From LEGO http://noteasytoforget.com/2009/12/learning-social-media-from-lego/ Fri, 11 May 2012 10:35:15 +0000 hourly 1 http://wordpress.org/?v=3.3 By: insolvency london http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-140542 insolvency london Wed, 10 Aug 2011 03:33:27 +0000 http://noteasytoforget.com/?p=760#comment-140542 First-class story it is without doubt. I?ve been searching for this update. First-class story it is without doubt. I?ve been searching for this update.

]]> By: James Ball http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-2118 James Ball Tue, 05 Jan 2010 00:40:48 +0000 http://noteasytoforget.com/?p=760#comment-2118 What an absolute and unexpected pleasure to have you comment here Jake. Thank you, I’m honored! As Steven put it above, those that read The Cluetrain Manifesto and “got it” 10 years ago are some of the giants in this industry today. I agree with you that the book and all that it brings to light should be talked about and shared zealously within this space. I also appreciate that you point out the opportunity that exists. Hindsight, coupled with this book as a benchmark set 10 years ago could indeed become quite the lesson plan for us all! I realize how important it was to you and the entire LEGO journey, and I’m sure to reference your story again in the future! You are a testament to the book’s messages and a great example to those of us who aspire to do great work in this space. I hope you and your team at Ant’s Eye View have a great 2010 Jake. I look forward to talking with you more about The Cluetrain in the near future. What an absolute and unexpected pleasure to have you comment here Jake. Thank you, I’m honored! As Steven put it above, those that read The Cluetrain Manifesto and “got it” 10 years ago are some of the giants in this industry today. I agree with you that the book and all that it brings to light should be talked about and shared zealously within this space.

I also appreciate that you point out the opportunity that exists. Hindsight, coupled with this book as a benchmark set 10 years ago could indeed become quite the lesson plan for us all! I realize how important it was to you and the entire LEGO journey, and I’m sure to reference your story again in the future! You are a testament to the book’s messages and a great example to those of us who aspire to do great work in this space.

I hope you and your team at Ant’s Eye View have a great 2010 Jake. I look forward to talking with you more about The Cluetrain in the near future.

]]> By: Jake McKee http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-2117 Jake McKee Mon, 04 Jan 2010 23:44:08 +0000 http://noteasytoforget.com/?p=760#comment-2117 Wow, thanks for the call out. I had a great time during my tenure at LEGO and worked with some fantastic people. We worked hard to change the way LEGO viewed, engaged, and grew its fan base, including the adult fans. As you may have read in the updated Cluetrain book, the Cluetrain Manifesto was actually more than just a little important in our journey. It's amazing to see that it's been 10 years. Amazing still that our industry still has a way to go! Let's keep talking up the Manifesto. It's surprising how many people haven't even heard of it these days. Scary, but also a great opportunity! Jake McKee Chief Idea Officer - Ant's Eye View Cluetrain Disciple Wow, thanks for the call out. I had a great time during my tenure at LEGO and worked with some fantastic people. We worked hard to change the way LEGO viewed, engaged, and grew its fan base, including the adult fans.

As you may have read in the updated Cluetrain book, the Cluetrain Manifesto was actually more than just a little important in our journey. It's amazing to see that it's been 10 years. Amazing still that our industry still has a way to go!

Let's keep talking up the Manifesto. It's surprising how many people haven't even heard of it these days. Scary, but also a great opportunity!

Jake McKee
Chief Idea Officer – Ant's Eye View
Cluetrain Disciple

]]> By: James Ball http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1623 James Ball Tue, 29 Dec 2009 17:07:46 +0000 http://noteasytoforget.com/?p=760#comment-1623 I'm glad that you found your way here Aurek. I appreciate you taking the time to comment, you are always welcome! I'm glad that you found your way here Aurek. I appreciate you taking the time to comment, you are always welcome!

]]> By: Aurek Brillowski http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1596 Aurek Brillowski Tue, 29 Dec 2009 04:07:51 +0000 http://noteasytoforget.com/?p=760#comment-1596 Prior to finding your blog, I was reading through "TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Characters" where I found mention of "Conversational Marketing" to which I did a web search on. I found an article on "What Conversational Marketing is NOT" by Tom Hespos on the iMedia Connection website. In it I first heard about The Cluetrain Manifesto which I figured was published just a few years ago. I eventually clicked on the link to "the first of the 95 Theses" and immediately began reading them all and jotting notes in my outliner of what I could take away from it. At some point I noticed that it was written in 1999. No chance, no way, how could it have been? My biggest amazement was that so little of it could be seen manifested (pun intended) in todays Internet and corporate communities. I thought I had stumbled upon a lost gem. Guess not. Maybe simply a gem whose value may have been overlooked or should have been re-examined a bit sooner. Prior to finding your blog, I was reading through "TrendsSpotting's 2010 Social Media Influencers – Trend Predictions in 140 Characters" where I found mention of "Conversational Marketing" to which I did a web search on. I found an article on "What Conversational Marketing is NOT" by Tom Hespos on the iMedia Connection website. In it I first heard about The Cluetrain Manifesto which I figured was published just a few years ago. I eventually clicked on the link to "the first of the 95 Theses" and immediately began reading them all and jotting notes in my outliner of what I could take away from it. At some point I noticed that it was written in 1999. No chance, no way, how could it have been? My biggest amazement was that so little of it could be seen manifested (pun intended) in todays Internet and corporate communities. I thought I had stumbled upon a lost gem. Guess not. Maybe simply a gem whose value may have been overlooked or should have been re-examined a bit sooner.

]]> By: James Ball http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1588 James Ball Tue, 29 Dec 2009 02:47:49 +0000 http://noteasytoforget.com/?p=760#comment-1588 Steven, you come today with such a wonderful gift! After a mere glance at the post you link to, I can see where much of my time will be spent in the very near future! What an incredible idea for a post! You have my sincere gratitude for your kind words; those too were as a gift to me today. I am honored to have you here as a reader. Steven, you come today with such a wonderful gift! After a mere glance at the post you link to, I can see where much of my time will be spent in the very near future! What an incredible idea for a post!
You have my sincere gratitude for your kind words; those too were as a gift to me today. I am honored to have you here as a reader.

]]> By: @smallbiztwit http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1587 @smallbiztwit Tue, 29 Dec 2009 02:19:06 +0000 http://noteasytoforget.com/?p=760#comment-1587 James- Here is a post I put up several months ago <a href="http://www.smallbiztwit.info/cluetrain-plus-10-great-folks-writing-a-blog" target="_blank">http://www.smallbiztwit.info/cluetrain-plus-10-gr...</a> Some of the best in our biz wrote a blog post on each of the 95 theses and they are just an incredible resource and look into some of the best thinking on each of them. I so want the cluetrain brotherhood of authors to write another one and let us see into the future again 10 years out... this book changed my life in my thinking about the web when I read it the 1st time in Dec of 99. I have worn it out and have the new copy that they put out for the 10th anniversary, and also found 2 old copies at a bookstore once for 3 bucks a piece. It should be mandatory reading for all Marketing and Business students in college. Those that read it 10yrs ago and put it into work back then are the giants in the SM world. Hope you enjoy the 95 great links, it took me a couple of weeks to get thru them but what an education. Love the way you put this post together you are a great writer and you have a new reader.. Steve James-
Here is a post I put up several months ago http://www.smallbiztwit.info/cluetrain-plus-10-gr… Some of the best in our biz wrote a blog post on each of the 95 theses and they are just an incredible resource and look into some of the best thinking on each of them.

I so want the cluetrain brotherhood of authors to write another one and let us see into the future again 10 years out… this book changed my life in my thinking about the web when I read it the 1st time in Dec of 99. I have worn it out and have the new copy that they put out for the 10th anniversary, and also found 2 old copies at a bookstore once for 3 bucks a piece.

It should be mandatory reading for all Marketing and Business students in college. Those that read it 10yrs ago and put it into work back then are the giants in the SM world. Hope you enjoy the 95 great links, it took me a couple of weeks to get thru them but what an education.

Love the way you put this post together you are a great writer and you have a new reader..
Steve

]]> By: James Ball http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1586 James Ball Tue, 29 Dec 2009 01:42:39 +0000 http://noteasytoforget.com/?p=760#comment-1586 Excellent! Thank you for such a thoughtful comment. I'll be looking into the writing that you mentioned. I absolutely love the quotes, especially the one from 1870! The Cluetrain Manifesto is not new to me, just newly re-visited...in this new light, it did have a different impact! I appreciate your input here today Kathy! Excellent! Thank you for such a thoughtful comment. I'll be looking into the writing that you mentioned. I absolutely love the quotes, especially the one from 1870! The Cluetrain Manifesto is not new to me, just newly re-visited…in this new light, it did have a different impact! I appreciate your input here today Kathy!

]]> By: Kathy Drewien http://noteasytoforget.com/2009/12/learning-social-media-from-lego/comment-page-1/#comment-1567 Kathy Drewien Tue, 29 Dec 2009 00:05:51 +0000 http://noteasytoforget.com/?p=760#comment-1567 Oh, James. You're making me feel old... I thought everyone in social media had read Cluetrain, even though Cluetrain preceded the burst of communication tools ubiquitously known as social media. I'm glad it struck a chord with you. Marshall McLuhan discussed the impact of technology and social communication even earlier: "...since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village. Tribalism is our only resource since the electro-magnetic discovery. Moving from print to electronic media we have given up an eye for an ear." (Understanding Media 1964) And, on media and technologies as Extensions of Man (subtitle of Understanding Media) it was R. W. Emerson who wrote that "The human body is the magazine of inventions, the patent-office, where are the models from which every hint was taken. All the tools and engines on earth are only extensions of its limbs and senses" (1870). Communication has been around since man himself. What has changed is the scale and immediacy of connections. What we need in 2010 is to take the small brightly colored individual LEGO® blocks and construct a communication model that makes sense for the business growth of our clients. Oh, James. You're making me feel old…

I thought everyone in social media had read Cluetrain, even though Cluetrain preceded the burst of communication tools ubiquitously known as social media. I'm glad it struck a chord with you.

Marshall McLuhan discussed the impact of technology and social communication even earlier: "…since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village. Tribalism is our only resource since the electro-magnetic discovery. Moving from print to electronic media we have given up an eye for an ear." (Understanding Media 1964)

And, on media and technologies as Extensions of Man (subtitle of Understanding Media) it was R. W. Emerson who wrote that "The human body is the magazine of inventions, the patent-office, where are the models from which every hint was taken. All the tools and engines on earth are only extensions of its limbs and senses" (1870).

Communication has been around since man himself. What has changed is the scale and immediacy of connections.

What we need in 2010 is to take the small brightly colored individual LEGO® blocks and construct a communication model that makes sense for the business growth of our clients.

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