Comments on: Google Launches SOCIAL Search – 7 Things That Excite Me

By: James Ball

James Ball — Sat, 30 Jan 2010 18:51:15 +0000

Thank you for the link and for your comment Brandon. Google just took a step that will force us all to watch a little more closely…for conversations from WITHIN our own communities…and on page one search results on Google itself! I'm interested in seeing how this will affect accountability and internal communications within communities and alliances in social spaces. Your input is always appreciated here!

By: @Brandon101

@Brandon101 — Fri, 29 Jan 2010 19:10:39 +0000

Thanks for the post James. This is yet another reminder of the importance of having an established voice and also monitoring the conversations that are happening online. Augie Ray had an excellent post earlier this week on ROI of SM efforts, and he drew some clever metaphors that touch on the topic of search results. Taking Augie's point a step further, a negative review from your own social circle coming up on the front page of a Google search is going to carry some serious weight, whereas positive feedback and engagement can certainly influence purchase intent positively. Check out Augie's post if you have a moment: http://blogs.forrester.com/marketing/2010/01/risk...

By: James Ball

James Ball — Thu, 28 Jan 2010 21:37:23 +0000

Steven, I don't think we'll stop seeing Google roll out and interweave new social features. Business is looking to leverage the social web…and if it's about business it's about money and market share. Keep your eyes on Google Labs, Apple, and the rumor mill. I think it’s going to be an interesting year! Thank you for your comment and support. I appreciate it!

By: James Ball

James Ball — Thu, 28 Jan 2010 21:27:12 +0000

Hello Brittany! The sites that you list in your own Google profile will be where YOUR content is pulled from for all your connections to see in THEIR Social Searches. What you see in your Social Searches will be from the content and sites that your connections…AND their connections are involved with and have listed in THEIR Google public profiles. Google will pull from "your direct connections, secondary connections (friends-of-friends), and some of the content that each of those connections has published publicly to the web.” I hope that this has answered your question. Thanks for commenting today!

By: @beadiful4you

@beadiful4you — Thu, 28 Jan 2010 21:12:19 +0000

Thanks for the summary James. Quick question and sorry if I have missed it…this new feature will allow me to input my social sites that I am connected to but will it pull from others that my "connections" or friends are involved in as well even though I am not? I am excited to test it out!

By: @smallbiztwit

@smallbiztwit — Thu, 28 Jan 2010 20:31:54 +0000

James,

Thanks for the detailed info here. I grabbed the google lab social search as soon as it came up. I just looked at it quickly because I was busy and didn't put the thought into it the way you did. Great Value and thanks tuning up the Social Search now.
Sneak attack by Google they just keep turning things on and then things just start changing for everyone. Look forward to your next post.

By: James Ball

James Ball — Thu, 28 Jan 2010 16:48:34 +0000

I'm glad you liked it Kevin. I'm sure we'll be hearing more about this in the days to come. I agree that it sometimes seems like this is all moving as fast and efficiently as it ever possibly could…and then an innovation or app doubles it…again. Thank you for your comment today!

By: @metzgerbusiness

@metzgerbusiness — Thu, 28 Jan 2010 15:58:04 +0000

James,

Thanks for this article. I think your right that there really should be a lot more hype about Social Search and what it will mean to how we collect information in the future. The truly interesting thing is that with social search viral spreading of information will even be faster. I didn't think we could move faster than we do but with innovation comes even more speed.

By: James Ball

James Ball — Thu, 28 Jan 2010 13:24:11 +0000

Hello Torri, Thanks for commenting! Yes, Social Search results are ADDED at the bottom of the page, the same for the image results also. One thing that I should point out is that right there on your search result page(keep in mind that you have to be signed into Google for Social Search results to appear), at the top under the Google logo is an option to “Show options…”, clicking this will open a sidebar where you can filter your results. “Social” can then be clicked which will show you ONLY results from your friends and connections.