Comments on: Are You a Fan of Apple Trees and Honey Bees, and Snow White Turtle Doves?

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By: James Ball

James Ball — Thu, 11 Mar 2010 02:52:41 +0000

The things that struck you are definitely the things that impressed me as I began to look into what Coca-Cola is doing out there. Just like you, I was really impressed with all of the wonderfully simple and effective ways that they've moved into these spaces and empowered others and joined the conversations. Thanks for reading today and taking the time to comment. I appreciate it Davina.

By: Davina K. Brewer

Davina K. Brewer — Thu, 11 Mar 2010 01:58:38 +0000

Like Randy, I was struck by the "Google, Twitter, FB is home page" remark. So true, and I like how they've addressed that and made efforts to change it by staking their space in social media. They are creating content for the brand advocates by reading and monitoring what's already out there.

I also like how Coca-Cola isn't hiding what they are doing, but share their strategies online via presentations like this and their Principles disclosure. What's brilliant is that they are empowering the right people to participate in SM, and that it's not all the communications pros. For example, it's their Health experts commenting on food and diet blogs. Not sure how well the "SM certification" will work for all employees, but I applaud their efforts to open it up to more employees.

By: James Ball

James Ball — Wed, 10 Mar 2010 17:01:44 +0000

There is so much value in everything I came across while looking into this. After the 3rd or 4th time going over the videos, slides, and articles was when it really hit me that ANYONE could use the methods and principles that The Coca-Cola Company has set forth. It's all really great stuff! Thank you for stopping in today Randy, always a pleasure!

By: randy barnes

randy barnes — Wed, 10 Mar 2010 16:30:53 +0000

My homepage is twitter, facebook, google,… Brilliant, and true. Thanks for bringing that point to my brain today. if you havent watched the video yet get back up there and savor the value.

By: James Ball

James Ball — Wed, 10 Mar 2010 15:15:25 +0000

Because I know about your situation with them, this made me laugh this morning. Thank you for that! I hope that you are able to voice your input on this to them directly. We're all learning this as we go along, and sometimes it's the negative reactions that initiate the best growth and improvement!

By: Heather

Heather — Wed, 10 Mar 2010 14:42:51 +0000

It's a darn shame Pizza Hut isn't so good at social media!

By: James Ball

James Ball — Wed, 10 Mar 2010 14:31:28 +0000

Thank you so much for your comment today. I wrote it just for you Olivia! It truly makes my day when someone finds something useful here and takes the time to say so. You might pick up some more insight on strategy from some of the other case studies as well: http://noteasytoforget.com/category/case-studies/ Please let me know how your plan works out.

By: @droherrell

@droherrell — Wed, 10 Mar 2010 13:18:20 +0000

Thank you for your post. As a newbie to SMM and a lifelong Coca Cola fan, I found it informative and refreshing…and fun! For someone who has traditionally flown by the seat of her pants, I'm beginning to understand the importance of a well thought out plan. Now to just put it in to action…