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22 Minutes Of Valuable Q&A Video With Chris Brogan

by James Ball on May 4, 2010

Chris Brogan recently sat down with Deb Orton of SAS to talk about social media. The video sessions were released on the company’s Get, Grow, Keep blog, and until yesterday, I’d never seen them. While a video with Chris Brogan is certainly not a new event, these struck me as quite different and unique.

Any engagement with Chris Brogan is to take away some insightful and actionable advice, be it watching a video, attending an event or conference where Chris is speaking, or reading one of his books. I really appreciated the calm and intentional nature of these videos as well as the interview format. I hope that you find something that you can use in them today.

Chris Brogan Provides Best Practices and Insights into Social Media

Chris Brogan Talks About Making Social Media Happen in Your Company

Chris Brogan Offers Social Media Advice to Marketers

Chris Brogan Talks About the Value and Measurement of Social Media

My own attitudes and philosophy towards the use of social media marketing have been shaped by Chris Brogan over the years, and this so much for the better. If you are interested in, or are already involved with social media and not already following Chris, today is exactly soon enough to start!

Did you find these videos to be different in any way from some that you may be more familiar with? Please leave me a comment and tell me about what you found today that you’ll be taking along with you on your journey.

Disclosure: I have not received any compensation for writing this content and I have no material connection to the brands, topics and/or products that are mentioned herein.

Taryn Pisaneschi May 4, 2010 at 12:58 pm

Great resource, James! I particularly appreciated one simple yet often overlooked marketing perspective and Chris sums it up beautifully – "Just because you CAN talk to me doesn't mean I'm your client." Marketers in this new landscape need to be better prospectors and qualifiers and ensure that people are their right target before initiating the sales cycle. Nothing is worse than feeling that you were SOLD and didn't buy; or even worse, someone is trying to sell TO you yet you're not the right prospect.

James Ball May 4, 2010 at 1:22 pm

…all quickly moving toward and embracing digital in so many aspects that touch our daily lives. The trick is to be digital and yet remain so very human! It’s always nice to hear from you Randy. Thank you for your comment.

James Ball May 4, 2010 at 1:26 pm

What’s the saying that I’m thinking of Taryn, “The best marketing is never seen and perceived as marketing”? It may be just me, but skilled and effective marketing is something I can live with! I appreciate your thoughtful comment today.

randy barnes May 4, 2010 at 12:43 pm

If you dont build some skills and assets in the digital world you will start loose what you've got in the real world. The world (your customers) is moving to the 'new' media with or without you. It takes time, yes, but is more effective than the marketing habits of years past.

@deb_orton May 4, 2010 at 9:00 pm

Thank you for the post, and the kind words about the intentional nature of the videos. Working with Chris Brogan was a lot of fun, and he is a natural in this environment.
As marketers, we are all integrating Social Media in to our campaigns. As a marketing leader, I find myself using the classic Change Management methods to help move an organization to digital marketing at an acceptable pace. The video project and our GetGrowKeep (http://blogs.sas.com/getgrowkeep/) blog is a way for me to keep the topic front of mind every day.

@deb_orton May 4, 2010 at 9:00 pm

Thank you for the post, and the kind words about the intentional nature of the videos. Working with Chris Brogan was a lot of fun, and he is a natural in this environment.
As marketers, we are all integrating Social Media in to our campaigns. As a marketing leader, I find myself using the classic Change Management methods to help move an organization to digital marketing at an acceptable pace. The video project and our GetGrowKeep (http://blogs.sas.com/getgrowkeep/) blog is a way for me to keep the topic front of mind every day.

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