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A Social Media Case Study Starting Today – Want To Watch?

by James Ball on May 12, 2010

New gig for me…new case study for you:  this one starts at the beginning, and it starts today. As of yesterday, I am now the Digital Marketing Director for AroundAbout Community Magazines (ACM) in Woodstock, GA. An established company, ACM provides a quality printed product to the 8 communities that currently have titles.

The leadership at ACM is very interested in expanding and improving their online presence and establishing a strong presence across social channels as well. I am honored to be a part of the team there as the person chosen to implement and oversee this objective.

Frequently, and as recently as yesterday on Social Media Edge Radio (I enter at the 30 min. mark), I am asked about starting from scratch. Many people who are interested in social media marketing for their business want to know the first steps that need to be taken and the best practices involved as they get started. For those of you who have asked and are tasked with a similar undertaking, this is where you come in. I invite you to keep an eye on us as we take the first steps. Today is square one for us; I sincerely hope to offer sound insight and guidance along the way for all who care to follow along with us on this journey.

My first steps will include a re-design of the ACM web presence. This will include the individual title sites. My goal is to present a dynamic, socially integrated, and engaging web presence to support and highlight our printed product. The overall scope of the tasks ahead of us is large and far reaching. For all intents and purposes we are starting from scratch.

Nothing will change here at all. The only difference will be that I will interject and highlight as much of this new journey as is relevant from time to time along the way. I will be closer to the Atlanta area on a daily basis, and so hope to see many of you around town more often. In fact, come join me at Social Media Breakfast Atlanta next Thursday if you’re able.

Now you know what’s going on with me. I appreciate you being here, and I wanted to keep you in the loop. I am grateful for you and humbled by your readership. Please feel free to reach out to me anytime if there’s ever something that I can help you with. Lend me your voice in the comments whenever you have the time and feel inclined; it truly helps me to shape this blog into what it needs to be.

Ben May 12, 2010 at 11:46 am

In private I've told you how proud I am of you and to once again see how hard work pays off. In public, here in this forum, I tip my hat to you once again. It's been awesome to see where your passion has taken you and your willingness to go the second mile not only for yourself in terms of laying a hold of anything and everything about social media/digital marketing but in how you willingly lay out there for others what you have received through your efforts. You've done well and you're going to do even greater things. Your influence in and through the medium of social media will in fact go so far as to change lives…isn't that what it's about anyways. All the best to you friend!

Todd Schnick May 12, 2010 at 12:30 pm

Congrats…and good luck with the new gig. Anxious to read about and learn about your process. Let me know if we can ever be of service…

@WholeMind May 12, 2010 at 12:48 pm

Congratulations! I wholeheartedly agree that the website is usually the first place to start…especially when it is in the condition this one is. They certainly picked the right man for the job. Let me know if there is anything I can do to help.

Heather May 12, 2010 at 9:06 pm

I'm so proud of you! What a great thing! Congratulations…when you're all Big Time, don't forget the little people, K? 😉

charityhisle May 13, 2010 at 12:53 pm

Congratulations! I'm so happy for you! :o)

mrelevance May 15, 2010 at 12:52 pm

Sweet! Congrats James! I look forward to finding out more and seeing the site construction!

jacqui chew May 15, 2010 at 9:07 am

Congratulations! Sounds like a big task but I know you will be up for it. Please let me know if I can ever be of help.

@ratpack May 17, 2010 at 5:03 pm

That is fantastic news James! Having the opportunity to build an engaged audience from the ground up is an exciting and challenging undertaking. I have no doubt in my mind you will exceed any and all expectations they have set for you and will quickly see they have chosen the right person for the job. As others have mentioned, we are all excited to watch this unfold over time and to see the direction you take with it. Best wishes and congrats again on this new adventure.

indepthwraps May 17, 2010 at 8:47 pm

Awesome news, James! Clearly, I'm so 4 days behind, but I'm trying to catch up!

Sounds like an amazing adventure. Certainly, you're ready for the challenge. I'm very interested in following… I love the way you're so open and ready to share…no "trade secrets" with you. It's incredibly refreshing, and, I think, what social media is supposed to be.

SocialSea May 27, 2010 at 12:05 pm

You are the best! A true professional. It's was good to see you yesterday.

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