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How To: Build A Social Media Drum Circle

Today I’ll let you in on one of my family secrets – Casey Key, Florida. This is an island on the Gulf of Mexico, slightly South of Sarasota. It’s as close to “old Florida” as anyplace I’ve ever known, and my family has visited every year since long before I was born, it’s tradition for us.

As I sit and plan our trip this year, I recall my fond memories and the things that I long for that keep me going back year after year. One of these is the phenomenon known as the Nokomis Beach Drum Circle. I bring it up today because this drum circle is one of my all time favorite communities, and I think there’s a social media lesson here!

If you can’t see the video, click here.

It’s nice to have something “catch on” and grow. We all want to build something that serves the community and delivers value to all involved, including ourselves. While I truly believe that something better and different is often what’s required, I still see those that spend far too much time and effort trying to build something “catchy” or “viral”. I believe that the thought process is that if they can just make a big enough entry, a big enough splash, that they’ll be fine or “known” from that point on.

As a small business, spending our time and efforts striving towards something that will amount to little more than a momentary flash in the pan is not the best of ideas. If we are to survive and have a lasting impact, we need to build something a little more reliable, something more stable and dependable…something bigger than ourselves that will stand the test of time.

The ingredients for success in the Nokomis Beach drum circle couldn’t be any simpler. A strong community is what we’re all after, so I thought I’d break it down just a bit and see if anything might apply:

Take a closer look at the communities that you yourself belong to. What are the ingredients and factors that keep you coming back? What are the things that make it stable and strong? Simply looking at what the community does for you and what you give into the community can lend a pretty clear picture that can help in the building of your own community.

So what do you think? In our efforts to do things differently and better than our competitors have we strayed too far from that which is common and human? Are we striving for something flashy and strange or something that can be expected to grow and last? I’d love to hear your input today. Please leave me a comment today, especially if you know of any place that will let me in with my drum.

Posted by on March 15, 2010.

Tags: , , , , ,

Categories: Case Studies, Community, How To, Social Media, Strategy, Video

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