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How To: Market To Smartiephone Users

by James Ball on May 12, 2011

If you’re at all like me, then you are constantly excited and challenged by the fast-paced world that we live in. New technology springs forth with a quickness never before encountered in history.  We’re all on a quest (and in a hurry) to find the best way to market our businesses in the thick of it all.

Around every corner there are enticing and genuine possibilities for marketers. Today, I just wanted to point out  that it’s still a very good idea to continue thinking like your customers and clients do…they behave in ways that you should be very familiar with. There are marketing “experts” who will try to sell you the latest whiz-bang and buzzwords – doesn’t mean that you should buy into it. Sometimes thinking INSIDE the box is still what works the best!

And to illustrate the point:

– Click image to enlarge –

Davina K. Brewer May 12, 2011 at 2:38 pm

Heh. I'm looking into trading in my dumbphone, so had to click and see what this was about. Absolutely agree James, can't afford to get blinded by the shiny new objects.. not at the expense of what works. FWIW.

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