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How’s Your John Hancock These Days, Social Enough?

by James Ball on February 12, 2010

If you aren’t using social media icons and/or links in EVERYTHING that you put out on a regular basis, such as email and newsletters…well, you just ought to be, that’s all. These “social stamps” belong everywhere; they’re not just for websites and blogs.

Email isn’t going anywhere, and as a primary method of business communications, email should be a part of your social media strategy. If your desire is to connect with clients, vendors, and friends of your business through social channels, then you need to be ADVERTISING the fact that you yourself are present and active in these social spaces.

My business has a meaningful relationship with my email account; I correspond almost exclusively through email with clients and important contacts. The people that I do business with are certainly the type of “friends” that I want following me around on the social web, and vice versa. But they first need to know that I am there!

Think about it, my important contacts fit into one or both of these groups: People that pay my bills, or people whose bills I pay. These relationships are also valuable beyond the bottom line. My clients are already advocates for me to some degree. I am certainly happy with the people who send me invoices too, or we wouldn’t be doing business at all. Why not partner up on Twitter, Facebook, and across the rest of the social web in order to help one another out?

“There was a time when an email signature served as a type of electronic business card. It was even laid out that way at the end of the email. It contained the name of the individual who sent the email, their title, the web address to their business, their email address, physical address, and contact phone number. In other words, it contained every method available to contact that person… Now we have social media…” – WiseStamp

I neglected adding icons and links to my signature for the longest time. I always meant to get around to it, but it seemed difficult somehow, so I put it off. This is NOT hard to do, and if you haven’t “socialized” your email signature already, go ahead and dive in today…one less thing on your to-do list!

Here are some great resources to help you out:

Add Your Social Networking Signature Almost Anywhere With WiseStamp [Firefox]

Welcome to WiseStamp Goodies

Social Networking in Your Email Signature [Outlook]

How-to add Icons in Your Signature [Chrome]

The Best Social Media Icons All In One Place

Clickable social media icons in your signature [YouTube][Mac]


Got any nifty email signature tricks or tutorials you’d like to share? Leave me a comment; I’d love to know how others are using and improving email signatures.


Heather February 12, 2010 at 12:36 pm

Pretty darn cool if you ask me…Cousin! 😉

Marisa February 12, 2010 at 10:28 am

Very cool… My manual entry days are over and I like icons. Thanks for sharing, James!

Julia March 2, 2010 at 9:07 pm

Check out Retaggr as well: I use it for my email signature and like it very much (though I need to log in and revise mine).

raul March 17, 2010 at 1:37 am

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John Antonios March 19, 2010 at 6:24 pm

Hi James, thanks for linking back to my post re: adding icons to your signature using Google chrome as a web browser. I recently got introduced to this very cool site that also supports any HTML enable signature extension (like Auto-pen) – check it: – it has interesting templates and it looks very nifty :).
by the way, I love the title of this post – very creative!

marketing consultant gold coast August 1, 2011 at 1:46 pm

Hey that you just a great deal for your post, it was very and educational examine! I’ll be back afterwards for sure.

April October 25, 2011 at 10:58 am

Too bad your not younger/better <<not an insult btw) cause I think im in love with your brain…LOL! I ran across your site while I was looking for email social media buttons. Got to say its pretty awesome. I love technology! ; ) Thanks for all the info. the…idk what to call it but…moving word ball?! lol. Guess im still a kid at

James Ball October 25, 2011 at 11:05 am

I'm not exactly sure how to respond to this…I'm very glad that you like the site – and my moving word ball. I hope you found something of value here and that you come back soon. Thanks for taking the time to comment…even if it was just to call me old and ugly. :O)

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