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Let’s Ignore Women, Social Media, And Blogging…And See What Happens

by James Ball on May 2, 2011

For the past four years, BlogHer has conducted research to provide very informative studies on women and social media. If you care anything at all about either (my hand is raised!), you owe yourself an in-depth look into this year’s  2011 Social Media Matters Study from BlogHer and The Nielsen Company. The study was also co-sponsored again this year by Ketchum. I’ve embedded the executive summary in this neatly put together Slideshare presentation below.  

You may want to click “menu” at the bottom left of the presentation, and then “View Fullscreen” for maximum visibility.


A most-excellent breakdown of the data from the study by the author, Jane K. Collins

“Over the last four years we have measured and reported the growing trust women have in the bloggers they read, and how that translates directly into influence and purchasing decisions…In 2011, we can see that this trust has paid off, as readers report that high satisfaction with the results of such purchases regularly send them back to blogs and social media to seek out recommendations by bloggers they trust.” – Elisa Camahort Page – BlogHer Co-founder and COO from the Press Release

Speaking of Elisa Camahort Page, check out the video below to hear more from her about BlogHer and women getting involved in blogging:

If data and trends are important to you and your work, having a look at all four BlogHer studies might also provide you with some very useful insight as well.

Thanks for stopping by today. If any of the information above has had an impact on you, especially if it has changed your mind about how you and/or your company are marketing to women…please do leave a comment below. I’d love to hear your thoughts!

@LucretiaPruitt May 2, 2011 at 10:26 pm

Elisa is one of my favorite people – and the BlogHer folks have provided a solid and supportive community for so many women on the Internet for so long now. It's nice that they are providing such insight! (Now if only they could quit using the name of my company in their title – it kinda kills the SEO

Carol Flammer May 9, 2011 at 1:06 am

Make sure you check out the new site :)

James Ball May 9, 2011 at 7:35 am

Carol, this is a great group of women from the area…how long has this been online, and what are the group's objectives/mission?

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