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Social Media Just Got “All Up In” Your Online Shopping – p.s. How To Get Your Own FB “Like” Button

by James Ball on April 21, 2010

Just last week I overheard someone mention that “Facebook intends to put their new “Like” button on the whole internet.” Well, today we have an excellent preview of what this may indeed come to look like. Levi’s online store is fully Facebook integrated using Facebook’s newly announced Open graph. Also see Zuckerberg: “We Are Building A Web Where The Default Is Social” 

Read more about the Facebook f8 conference from earlier today:  What We Just Learned At The F8 Keynote And Press Conference 

Thanks to Jay Baer for the tweet that brought this to my attention!

You’ve just got to go and see/play with the new Levi’s site! Click the screen capture to visit the site.


*Update: Someone (Thanks Becky) just asked me how this could be applied to small town business, if individuals can manage the integration themselves. The answer as I see it is yes. More about integrating into a site/blog here:

Above is what you’ll see on Facebook as this is all being rolled out. Presently, Facebook is connected via the new Open graph with 30 large “partners”. I found Facebook all over my Pandora last night as well! Expect to see this number grow at near light speed. I Think Facebook Just Seized Control Of The Internet

Get Your Own “Like” Button:

I did, see it top right, under my head. I simply plugged the code that I got from into a text widget here on my blog. It’s easy, just type in your url and set a few options, grab the code and paste it!

Facebook like button

Social shopping, real-time search…buckle up folks, this ride’s just getting started!

Robert Scoble just posted Facebook’s ambition which is a great post about all that has happened in the last 24 hours and some very interesting thoughts on the future matter.

*UPDATE 4/24/10: For a nice WordPress plugin to add the Like button to your individual posts(see mine below), visit:

Disclosure: I have not received any compensation for writing this content and I have no material connection to the brands, topics and/or products that are mentioned herein.

@ratpack April 21, 2010 at 11:13 pm

It will be interesting to see how this plays out and looks within FB itself. I just have a bad feeling about getting a whole mess of feed clutter in there with people liking random pairs of jeans on a shopping site and it showing up in my feed. If this is the case, you may find a lot of people cutting out and de-friending folks that are on the farthest out branches from their core group in order to cut down on this…or simply hide all of their updates which is almost the same purpose. If FB offers the capability to hide updates from individuals and their "outside FB" likes then that would be ideal. That way if you have a friend you don't want to completely cut off that is way into liking the entire web you can silence that one aspect from them only.

James Ball April 21, 2010 at 11:41 pm

I agree Chad; I want to see how the entire web looks splattered all over my wall to before I make a call here. I too hope that there is a switch whereby we can opt in and out of much of the liking that goes on. I have to believe there will be a way to adjust.

So many things came out of the f8 conference today…and Facebook has been moving towards much that we are still very unaware of. Even after today with the reveal, I get the feeling that Facebook has quite a lot more going on that we’ll find out about in due time. I am curious to see what they do with location, aren't you? I appreciate the comment Chad!

Sharon April 21, 2010 at 11:44 pm

April 21, 2010 The day the internet changed. Leaving its infancy and moving towards rapid growth in connectivity. Remember the toddler song, Dem Bones or Dry Bones? LinkedIn is connected to Twitter, Twitter is connected to Facebook, Facebook is connected to everything. It will be interesting to see how the web will become "semantically aware" and "a whole lot better." The assumption that I think like my friends doesn't allow for opposites to attract. I'm buckled up!

James Ball April 21, 2010 at 11:55 pm

Dry bones – Sure I remember! You touch on *exactly* what this is all about Sharon, the semantic web. It’s what/ where I felt that social channels and real-time have always been driving towards. It will be VERY interesting to watch it all unfold! Thanks so much for stopping in and commenting today. I appreciate it.

Wikipedia's explanation of the semantic web for those new to the term:

Todd Schnick April 22, 2010 at 10:04 am

We haven't even begun to tap into what is really possible with the social web. I sit here, just giddy about the possibilities. Thanks James, for sharing this cool story…

James Ball April 22, 2010 at 11:05 am

Good morning Todd. No sir, we've not even had a really good glimpse of what this will all look like at this time next year. What just happened with Facebook and what I've spoken to above is hardly a preview. It excites me too…I'm slowly coming to terms with the privacy concerns vs. the potential and possibilities. It's all changing so fast, all one can do is hold on tight and adapt as well as we're able to, as quickly as we can!

rbarnesdotcom April 22, 2010 at 12:52 pm

I must say that I LIKE this like stuff. So much so that I bought the company! Not exactly but I did just buy and have a site in the works to add button to folks stuff. I should have it functioning in a hour.

I do think this is going to blow way out of control and will be the fastest growth of anything we've ever seen. I think people will be like-drunk for a few months then begin to sober up and then pull back on the liking.

Keeps us on our toes does it not? The Social media experts are all less-so at the moment.

James Ball April 22, 2010 at 1:03 pm

Zuck predicted a billion "likes" in the first 24 hours; I concur that this will adapted to and integrated faster than anything in recent memory. I'll have to go and see your new site later Randy. "like-drunk" – love it. Thanks for commenting sir!

@trainingfactor April 22, 2010 at 2:38 pm

Great job James. I am quite impressed that you put together this post so quickly with the news of these changes just happening. Thanks for wrapping up the impact this will have on so many levels. I will be sharing this with my apartment buddies.

James Ball April 22, 2010 at 5:26 pm

Thank you for the kind words! You know, as today moves on…I'm seeing the like button in more and more places. I believe there WILL be a billion shares over a 24 hour period! I really wanted everyone to be aware and have a head start getting their own buttons in place. I appreciate your comment Jonathan!

Mr. Gunn April 22, 2010 at 9:35 pm

While advertisers are jumping for joy, actual people are revoking app permissions and deleting their profile info.

People didn't want Beacon and they don't want this. I don't expect advertisers to understand, but I do expect their data gathering efforts to get circumvented. Enjoy marketing to the stupider 50%, as usual.

James Ball April 22, 2010 at 10:35 pm

I am a person with a Facebook account and a marketing professional…it's no leap for both of me to see exactly where you are coming from. I fully expect many to pull away from Facebook, and I fully expect that this move will have far reaching impact on the future that I can only let my mind boggle about at this point.

There is simply not enough information and data at this point for me to put my foot down on either side of the fence. For those who are already sure, it's a pretty easy task to opt-out. I appreciate you stopping in and commenting today. You're welcome anytime!

@studionashvegas April 25, 2010 at 5:34 am

Thanks for mentioning the plugin. If you or your readers have any questions/feedback, let me know and i'll see what I can do.

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