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Social Media: The Fad. If We Just Hold Our Breath For Long Enough…

by James Ball

…it’ll still be here.

This infographic from Angela Nielsen on The Lily Pad Blog speaks simply about the numbers behind the fad. The growth is still evident, and adoption by businesses of all sizes would seem to dictate that we all must participate.

“Almost every day I talk with business owners who think social media is a fad, and if they just hold out long enough that it will go away. Or others that think social media is only used for sharing pictures of grandchildren and telling the world what you made for dinner.” – Angela Nielsen

I’m with Angela. It seems that now, more than ever, I still defend social media marketing channels for businesses. At this point I’m calling it more than just a lack of understanding…or an unwillingness to participate. It feels more and more like full-blown denial. Has your company not yet embraced social media? Come on in, the water’s fine.

Enjoy the Infographic. Click the image for a larger view.

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